Digital Agency Attitude Digital Announces Pixit Integration
Specializing in interactive video for Web and Mobile, Pixit is the first company to integrate Attitude Digital’s portfolio of great independent companies/entrepreneurs.
São Paulo, April 9, 2012 - Attitude Digital Worldwide (www.attitude-digital.com), the @titude group’s digital agency, today announced that Pixit Video Solutions is the first company to integrate Attitude Digital’s portfolio. Pixit (www.pixit.com.br) is a company specializing in the creation, production, compression and hosting of videos for Web and Mobile applications that can be viewed without the buffering problems typical of other solutions.
This is our first important step to consolidate specialist entrepreneurs and, in synergy with our other businesses, to form the best digital communications group in the world, with a view to our IPO in 2015, said Mauricio Costa, Partner and President of Attitude Digital.
Pixit was founded in 2009 and has grown based on a value proposition of offering innovative services and last-generation studios. Today, Pixit‘s portfolio includes successful cases for over 40 major companies, such as Alpargatas, Lenovo, Natura, Roche, Samsung, Serasa Experian, TAM Viagens and Whirlpool (Brastemp and Consul). Pixit offers its clients the advantage of combining creation, planning, production, and high-technology services with its exclusive compression technique, which considerably reduces the size of video files and improves the Internet experience.
One of the advantages of the Web is precisely that it offers tools and technologies that increasingly improve the experience for users,? said Ricardo Merzvinskas, Partner and Commercial Director at Pixit. Pixit participates in projects from the conceptual phase until the delivery of the final elements already online on the Internet, and also develops solutions for the launch of products and services, corporate communications, investor relations, training (distance learning, media training, etc.), electronic newsletters and more.
About Attitude Digital Worldwide (www.attitude-digital.com): Attitude Digital is the digital holding of @titude Global responsible for the integration and optimization of great digital businesses and their great entrepreneurs. Attitude Digital leads the formation of an independent multinational group, whose first great integrant is Pixit (specialist in web videos, product/service campaigns, institutional communication, web TV, sales team training/integration, net roadshow, distance learning, electronic newsletters, etc.).
About @titude Global (www.attitude-global.com): @titude Global is a leading corporate communications group with a global footprint, and the world’s largest independent provider of integrated investor relations services. @titude Global, an investee of the Jardim Botanico private equity fund, has offices in Atlanta, Beijing, Chicago, Hong Kong, Mumbai, New York, San Diego, São Paulo, Shanghai, Vancouver and Taipei. Driven by the principles of innovation, technology and integration, the Group provides exclusive services to more than 580 clients in 12 countries through its leading brands: MVL and BRIC (corporate communications), MZ (investor relations), LEAD (governance, technology for boards and equity journey), and Attitude Digital and Pixit (digital agency and web video).
Media Relations
Raoni Costa / Rafael Radesca
BRIC Integrated Corporate Communications
Tel.: (5511) 3529-3625
imprensa@bric-com.com